Monday, March 07, 2011

Cool brands fail in climate test

A new study by responsible investment research firm EIRIS says that two-thirds of the world's top 100 brands are failing on climate change.

The report "Cool Brands versus Hot Brands?" focuses on the world's leading 100 brands, and finds that 69% of those with a high climate change impact lack adequate policies, management systems and reporting on climate change.

According to the study, those who don't get it include Porsche. And those who get, and have shown leadership, include Gillette, Toyota, Mercedes-Benz, BMW and Honda.

EIRIS has applied its climate change methodology to give climate score to studied companies. Here is the report. But if you are hoping to find the list of the 100 brands and their respective scores or ranking, you will be disappointed.

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