Further to my blog post "CSR drivers in Asia" yesterday, here are what I find three broad categories of CSR activities in being pursued by companies in Asia:
- Compliance driven initiatives, mostly in the global supply chain
- PR-led initiatives, glossy reports and tall claims but no real work on the ground, mostly philanthropy
- PR-led initiatives, some initiatives on non-threatening issues such as environment but total silence on the core issues that are really material to their business
- Companies genuinely trying to embrace sustainability or corporate responsibility; this group is in minority
Your views or suggestions to improve/expand this list are welcome! Please leave your comment.
Tomorrow, will be talking about the key challenges facing corporate responsibility in Asia.