Kraft upping sustainability goals

When Kraft Foods acquired Cadbury a couple of years ago, concerns were raised that Cadbury's ethical image would suffer. Some even said Kraft takeover would hit Cadbury's ethical rating. But nothing of that sort has happened. Kraft continues to up sustainability goals for the group, including Cadbury.

They have just announced more aggressive sustainability goals. A summary of their new goals:

From a 2010 base, by the end of 2015 Kraft Foods plans to:

·Increase sustainable sourcing of agricultural commodities by 25 percent

·Reduce energy use in manufacturing plants by 15 percent

·Reduce energy-related CO2 emissions in manufacturing plants by 15 percent

·Reduce water consumption in manufacturing plants by 15 percent

·Reduce waste at manufacturing plants by 15 percent

·Eliminate 50,000 metric tons (100 million lbs.) of packaging material

·Reduce 80 million km (50 million miles) from transportation network

See here my story in Ethical Corporation magazine on the much debated Cadbury takeover.