Another interesting episode of McDonald's lawyers going after someone who tries to use the prefix Mc. I came to know of this after Elainecohen's tweet this afternoon.
While McDonald's has the right to protect its brand and trademark from unscrupulous potential rivals, legal action against any and everyone who tries to use the prefix Mc even for things totally unrelated to burgers and fries may be called harassment.
But McDonald's lawyers are not always successful. For example, McDonald's was not lucky in Malaysia. A humble McCurry won the battle against McDonald's.